Flipkart’s Shopsy Forays Into Kids’ Segment With New Collection

SUMMARY

Shopsy is selling apparel for toddlers and kids, aged between 0 and 12 years, along with toys, fashion and stationery items on its platform

Popular kids’ categories on Shopsy are learning toys, kids dresses, kids ethnic wear, soft toys and school essentials

Its foray into the kids segment comes at a time when a number of startups are launching products and services to tap the children’s market, which is set for rapid growth

Days after Shopsy appointed Prathyusha Agarwal as its new chief executive officer, the Flipkart’s social commerce vertical has rolled out summer collection for kids, marking its foray into the kids’ segment.

With this venture, Shopsy will be selling apparel for toddlers and kids, aged between 0 and 12 years, along with toys, fashion and stationery items on its platform.

Among the popular kids’ categories on Shopsy include learning toys, kids dresses, kids ethnic wear, soft toys and school essentials. Besides, top products in the collection include kids’ combo sets of T-shirts and bottoms, learning toys and stationery items. 

The company plans to expand the selection for kids in the coming months. It claims that its kids’ collection is already witnessing strong demand from tier II cities such as Cuttack, Varanasi, Guwahati and Muzaffarpur.

“The Indian market is seeing an increasing demand for kids’ products across multiple categories, positioning it as a promising hub for this segment,” said Kapil Thirani, head of Shopsy.

It is pertinent to note that Walmart-backed Flipkart launched Shopsy in 2021 to take on rivals Meesho and Amazon Bazaar in the low average selling price categories, such as apparel, small electronics and kitchen ware.

While Shopsy started out as a social commerce platform where users share catalogues with potential customers via social platforms and earn a commission on each sale, it has since pivoted from the reseller model to focus on driving direct purchases from customers.

Its foray into the kids segment comes at a time when a number of startups are launching products and services to tap the children’s market, which is set for rapid growth.

For instance, in January, actor Shilpa Shetty Kundra and fashion consultant Ashmika Sadh ventured into the kids segment with the launch of Zip Zap Zoom.

In March, Bengaluru-based kids audio content platform Vobble bagged a seed funding of $1 Mn from Lumikai and Blume Founders Fund among others investors.

Last year, kids fashion brand Hopscotch raised $20 Mn in a funding round led by Amazon.

 

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